Shop Talk News!

Hi Ladies! I know, I know! It's been about a month since I've last posted, and I apologize but NSS definitely took first priority! I've got lots of things going on behind the scenes and y'all are going to be the first to hear about it! I know we're all busy so I've provided all the information below in two formats - short and to the point and the full-fledged story! Enjoy! ;)

The short story:

Shop Talk will be ending in the next couple of months as I don't feel it aligns with my mission any longer. It was started in November of 2014 and promised a 2 post per month minimum (1 year memberships were purchased) and I will be sure to meet this expectation. I already have some posts in the works but if there is something you want to make sure I cover (NSS, hand lettering, wholesale, etc.), PLEASE comment below. 

The long story:

I'm going to be restructuring and rebranding - or brand refreshing, whatever. If you've followed along over the years you know that I've always struggled with what to call my business. I have broken all the rules and renamed my company on more than one occasion. The last time I did this (2012) I decided to work under my name, Stephanie Creekmur. It was the first time I felt proud of my company name instead of embarrassed and I felt like it left me wide open to expand my products and services.

The last few years I've been growing my online shop and line of products but I have also been dabbling in the world of mentorship. Sometimes as a business owner, it's easier to talk about what you're doing or what you should be doing than it is to actually make things happen. This post by Kari Joy says it all! I highly suggest you check it out if you are feeling overwhelmed by all of the e-course/webinar hoopla out there! I receive emails daily by up and comping designers hoping to do what I'm doing so starting Shop Talk and creating e-books just seemed like the right next step.

While I still want to help those who are just starting out, I don't feel like it belongs in the same realm as my lifestyle brand. As my Instagram and other social media audiences grow, I've noticed that I have more shop owners, designers, creative biz ladies following along than I do actual customers. This is partly because I've positioned myself as a mentor and partly because people just like to see how other's are doing it. I follow all sorts of brands that I admire that I'm not necessarily a customer of, so I get it.

There are also a number of other things (licensing, e-books, shop mentoring, speaking engagements, etc.) I'm involved with or am interested in getting involved with that don't fit with the lifestyle brand I'm trying to create. So, here is where the restructuring comes in. My lifestyle brand (home and paper gifts) will be under a new name - Winnie Jean. I'll share more on why "Winnie Jean" later but for now, know that it will have a very similar feel and vibe but maybe a little more grown up and refined. There will still be a and this will be where I share my portfolio and other services I provide. This will be my secondary focus as first and foremost I love to create beautiful products that help people celebrate life's moments - big and small. With the direction I've been heading, I feel like people see me as Stephanie Creekmur who also has an online shop. I want my products and brand to stand on their own and I am really excited about this new direction.

So, Shop Talk will be ending in the next few months. As stated above, I will be sure to provide all the promised posts for a 1 year membership. If there is anything you'd like me to cover, please speak up and leave a comment below because I want to make sure you get your questions answered!

Thank you so much for your patience, understanding and support! It is truly appreciated! xo!


  • I’m sad to hear this but excited for any new adventures for you! I’d like more advice on wholesaling my goods to local boutiques here in my town :)

  • I would love to hear more about your breakup with etsy and how you’re doing it. :)

  • Congrats on the new directions you’re taking with your business! I’d love to hear more about NSS and your experience and process for getting ready for the show. I know this varies from business to business but it’s always good to see a variety of experiences.

    I’d also like helpful tips on marketing and building brand/shop especially outside of etsy.


  • This is so exciting for you and I can’t wait to see how it evolves for you. I am going through a similar situation with my own business as I continue to grow with the branding design and consulting side of things while still maintaining the shop and wedding stationery design. I struggle with figuring out if I should keep it all together and try to mesh it like I am now, or separate it out and make it two businesses like you are doing. I also struggle with the name of my business as I don’t feel like it fits any more but I am not sure what to change it to either. I would love to hear more about your decision making process for this growth and transition!


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