E-Course: Instagram for the Creative Entrepreneur

I don't know about y'all, but I love Instagram - It's my favorite social media platform. I love to talk about it and I love making it easier for others. Some of you have already purchased my eBook, Instagram for the Creative Entrepreneur, and I hope you've found it helpful in growing your Instagram communities. I've recently made some updates (minor layout changes as well as the addition of sections on "giveaways" and "tracking conversions") so be on the lookout for an email from me. I'm sending out the new and improved version this week! 

I've heard over and over again from friends within the industry how difficult they find Instagram. Not knowing what to share or when to share it and not being sure how to know if the time you're putting in is helping you drive traffic to your website. I definitely don't have this whole "self-employed boss lady" thing figured out, but Instagram is one subject I do well. In fact, it's almost my entire marketing strategy. While I don't recommend that as a strong marketing plan, I have been able to make it work for me, so starting in April, I will be offering an online e-course on Instagram and how creative entrepreneurs can best use it to grow their businesses.

HOW THIS COURSE WORKS


Because I know how hard it is to shut down and watch a live webinar at 12 PM on a Tuesday afternoon, I have set up this course a little differently. You will receive a 30-minute video to watch at any time that is convenient for you. This not only allows you to be fully present and work at your own pace, but it also gives you the opportunity to re-watch should you need to see something again. 

WHAT YOU GET


In addition to the 30-minute video, I'm also providing each attendee with:

  • My best tips and secrets for an engaging Instagram account
  • 30 posting prompts that any small business owner can adapt to work for them
  • A posting schedule that coordinates with the provided prompts
  • My favorite apps to spruce up photos and videos
  • A PDF of my eBook, Instagram for the Creative Entrepreneur as well as a link for easy, online reading
  • 30 day access to a private Facebook group for questions and more tip sharing

WHO IT'S FOR


This course is for any of you who has or is hoping to start a creative business. While I am in the stationery and gifts industry, the content covered is useful to bloggers, interior designers, event planners, photographers, etc. 

THIS COURSE WILL COVER:


  • Best photo taking practices
  • Ways to create consistency in your feed
  • The ins and outs of "hashtags"
  • Ways to promote your Instagram account
  • Giveaways
  • Tracking conversions
  • Instagram Etiquette 
  • Posting prompts and schedule

      DATES & PRICING


      The first course will be sent out Thursday, April 16th and the 30-day private group will be available April 16th through May 14th. The price of the e-course is $50. If you have already purchased the E-Book and would like to be part of the course, shoot me an email and I will send you a coupon code!

      REGISTRATION

      I'm opening registration to Shop Talk members first and I'm keeping the class size very small, only 20 participants, so we can really take advantage of the private Q&A group. I want to get to know each of you and tailor content to best meet your needs. I will be opening registration to everyone on Monday, April 6th so don't wait to sign up.

      If you have any questions at all please do not hesitate to ask! :)

       


      3 comments

      • Thanks so much! Well, I started a separate shop account. Then accidentally deleted it. Now can’t use my name or shop name. So I’m back to my old account. But with a new user name. I quit instagram (not really. I’m going to eat some chocolate and get over it). Thanks for answering!

        Margaret
      • Hi Margaret! Great question! I think this is going to be different for everyone. Depending on how you’ve positioned your brand, family life could be a really beneficial thing for you to share. I think you should definitely share family photos with your shop followers because it’s part of your life and people love to get to know the person behind the business. That being said, as adorable as your kids are, strangers aren’t going to want to see 3 photos of them a day. I do recommend having a separate personal account (I even do this! I don’t post often but it’s there when I want it!) so you can post whatever and whenever you want without worrying if people are going to like it!

        This is an excerpt from my E-Book that touches on the subject:

        “KNOW WHAT STORY YOU’RE TELLING.
        As I stated above, I think every business owner should have a designated Instagram account. It’s important to consider what the main purpose of your account is. Are you using it to capture precious family moments? Is it your food or fashion diary? Is it a marketing tool for your business? If you answered yes to that last question than you need to be more intentional with what types of posts you make. What part of the story do you want your Instagram to tell? I use my account for sneak peeks and fun behind the scenes shots you usually can’t see anywhere else. I feel like that’s where my most loyal followers are, so I like to share the good stuff with them first. I also like to share little snippets of my personal life but in extreme moderation because while my followers do want to know who’s behind the business, they are following my account because of the beautiful things we’re creating. I know you mama’s out there want to capture all those precious moments of your little ones, but it’s not necessary to share them all on your business account. I recommend about one a day and a personal account for the majority of family photos. Look at it this way. If you are selling awesome stamped jewelry and I look you up on Instagram under your business name and all I see are pictures of Sally Sue and little Johnny, I’m going to be a little confused. Make sure if you are posting under your business name that your craft is the star of the show. If you decide you want to share as many photos of your children, horseback riding adventures, or whatever else it is you’re in to, your bio is a great place to let people in on what types of photos you’ll be sharing. This could be an opportunity to make a connection point based on something entirely different than what you’re selling, but I do think you need to be careful and find a balance.”

        Sorry for the long-winded response but I hope that helps answer your question! :)

        Stephanie Creekmur
      • I do have a question! Do you recommend having separate personal and business instagram accounts. Right now, I just have one account, but it’s a mix of kids, daily life and my shop. Would it be beneficial to separate it out and have two accounts with one just focusing on my shop? Up until now, I’ve always thought my account had a good mix, but now I’m wondering if I just need a totally separate shop account.

        Margaret

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