Welcome to Shop Talk!

I am so excited you're here! I hope you find this blog to be a helpful guide and companion as you continue down the road called Entrepreneurship. I have quite a few post ideas lined up but if you have any topics in particular you'd like me to cover I'd love to hear what they are in the comments below and I'll do my best to answer them!

To get you started, here are 5 quick and easy steps you can take to instantly up your online game!

01. PURCHASE A UNIQUE WEB DOMAIN.

If you have a website or blog I hope you have already done this (if not, get to it!) but even if you only have an Etsy shop, it's important for you to have a unique web domain. This is another way to set yourself apart from other Etsy sellers and it will also be easier to let people know where they can shop your goods! It's super easy to direct the domain to your shop and will make your business cards look even more professional!

02. ADD YOUR WEBSITE TO THE "ABOUT" SECTION ON YOUR FACEBOOK PAGE.

This is super easy to do and seems like a no brainer to me, but I can't tell you how many business pages do not include their website here. Facebook is a great marketing tool but your goal is to get them to your website/shop. You don't want visitors to have to hunt for your website so make it easy for them and put it right there on the front page!

03. CREATE CUSTOM FACEBOOK BUTTONS 

This is a great way to customize your Facebook page so it is in line visually with your other brand elements. Add widgets to help get the content you want, available on your page! I have highlighted my Facebook shop (that syncs with my Shopify store!), our newsletter sign-up and blog!

04. SNAP A QUICK BEHIND THE SCENES PHOTO. 

Do you have an Instagram account for your business? (If not, I highly suggest you sign up immediately! It's super fun and easy to quickly share what's going on with your audience!) Customers love to see what's going on behind the scenes. Do you have a new product line in the works? Are you busy packaging up orders? Let them in on bits and pieces of the every day hustle. They want to know more of your story.

05. PIN 10 ITEMS (5 FOR PROMO, 5 FOR FUN). 

As you probably already know, Pinterest is responsible for a lot of the traffic many small businesses and blogs see. Use it to your advantage. I like to pin my products to a variety of boards because some people only follow certain boards. Also keep in mind it's not recommended to bombard Pinterest with a bunch of promotional pins. Be sure you pin more from other sources than you do your own peddling. 
I hope that even if you have most of these covered that you were inspired with another idea! This "small business owner" thing is tricky and your work is never done!
You can also check out some of my Selling On Etsy posts as I grow the content here! :)

5 comments

  • Ha! No – I love the questions! That’s what this place is all about! :) I will work on a post about the platforms I’ve used (Blogger for my blog and then Big Cartel and Shopify for my shops!) Now I have my shop and blog all on Shopify! :)

    Stephanie Creekmur
  • I’m also interested in pros and cons of different web set-ups. I believe you switched from wordpress to shopify and I know several other people have as well. You my ban me for all of my questions! ;-)

    Katrina
  • Hi Katrina! :)

    I’m actually working on a hand lettering/vectoring post so be on the lookout for that! You had a lot of questions for shipping and I’ll be working on a supplies post as well so I will keep you questions in mind when I’m working on that! To get you started, I order most of my shipping/packaging supplies from ULINE, ClearBags, and Paper Mart. :)

    Stephanie Creekmur
  • Something else I am interested in is your process for making your hand lettering vector. I’ve tried doing this a couple of times, scanning drawings in and taking them into Illustrator. I’ve spent a lot of time working these and they’ve never turned out well. I’m wondering if there’s a step I’m leaving out. I’m currently exploring digital pen options.

    Katrina
  • Hi Stephanie! So Excited about this group! I’d love to hear your advice on shipping. Up until now I’ve mainly done small craft shows, but I have a good amount of stock that I would like to get online. Shipping totally overwhelms me. Finding the boxes/mailers to pack things in, packing them well enough that my products won’t be damaged, but not increase the cost too much. How to estimate shipping costs, how to label packages, etc. Thanks!!

    Katrina

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